Our Vision
A word from the CEO Mr. Elie Abijaoude:
Al-Sila, part of our distribution network across MEA, has an objective of delivering leading service for multinational companies in Iraq.
This vision has been set over 50 years ago and remains out MOTTO to date.
Our Mission (A word from the GM Mr. Wassim Merheby):
Be it distribution, after sales services or branded retail, we strive at delivering a distinguished services to our principals.
This is achieved through providing principals with:
- Seasoned management in electronics and FMCG industries.
- Dedicated teams servicing each principal.
- 8 years of Iraq market experience and consumer insight.
- Large network of warehouses and vans for distribution.
- Excellent distribution management systems.
- Line of sight for principals (access to ERP reports by serial number).
- Financial strength accredited by leading regional banks.
